Why train Medical Science Liaisons in account management? MSL’s don’t need to understand the account management process, right? Wrong. The time has come for medical affairs teams to embrace an account management mindset for increased relevancy and...
Our Objections Handling and Commitment cards address 5 common objection techniques from Key Decision Makers and outlines methods to gain commitment from KDMs. Sometimes the complexity of our sales environments makes us forget that the simplest approach is often the...
The primary purpose of the Medical Science Liaisons (MSLs) is to establish and maintain peer-to-peer relationships with leading physicians, referred to as Key Opinion Leaders KOLs, at major academic institutions and clinics. Define better strategic customer engagement...
R&D and commercial teams have operated in silos for years. however, pharma and medtech companies are beginning to recognize that these two teams are actually a match made in heaven. historically, research and development and commercial activities have been...
Market access challenges are different nowadays. They are now a complex process that Life Sciences and MedTech companies go through to get their medicines or medical devices on the market to benefit potential patients and market access stakeholders. Entering the right...
SHow can commercial excellence be different? 4 ways which describe this situation. Budget constraints across all industries in recent years have forced organizations to find new ways to grow their top and bottom lines. in the healthcare industry; cost containment...
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