Patient Centricity – A Strategy for Success
Patient centricity is the new strategy everyone in pharma and medtech is talking about. While advocating patient centricity is á la mode, is it effective? Our latest blog post explores why pharma and medtech companies need to shift the focus onto patients to survive...
Biopharmaceutical Strategy
New Paths to Blaze and New Commercial Models to Embrace in the Bio-pharmaceuticals industry. The metamorphosis continues. Across the world, biotech, biopharmaceuticals, generics and the increasingly complex web of providers and payers are continually exploring new...
Strategic Account Management- Top 5 Tips
Strategic Account Management (SAM) is one of the most important changes in selling that has emerged in the past twenty years. Unfortunately, many SAM implementations fail and are abandoned. The good news is that many of these failures are unnecessary. SAM is a major...
Measuring Strategic Account Management Performance
In a recent report, eyeforpharma advised that pharma still has yet to develop effective new models for measuring Strategic Account Management SAM performance. Several years in to full blown SAM development initiatives, organizations are still struggling to put...
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