Industry-Specific Customer Engagement Training and Solutions
Clarity Blog

Clarity Blog

An open forum on the hottest field force development topics of the day.

Clarity's Blog - An open forum on the hottest KAM development topics of the day

Stimulating debate and discussion in the KAM learning and development community.

The dialog around KAM issues and ideas; whether related to the development of an individual KAM or the evolution of an organizations KAM strategy and commercial model, is generating a lot of interest and equal amounts of insight. Clarity’s role is to act as a catalyst for these KAM discussions to ensure that the best and brightest ideas reach those most in need of them and that the community overall has a contemporary forum to express their thoughts. Take a look at some of the recent research-based blog posts for ideas, insights, learnings and strategies to help you make your KAM development decisions informed!

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Measuring KAM Performance

27 March, 2018

In a recent report, eyeforpharma advised that pharma still has yet to develop effective new models for measuring KAM performance.

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Matrix Account Teams in Pharma – The Intersection of COLLABORATION and IMPACT

7 March, 2018

The need for multiple account-facing and home office individuals in pharma to come together with one unified customer engagement approach has grown more acute then ever. Customers increasingly expect it as a key differentiator when deciding which manufacturers to align with. And providing competitively differentiated solutions becomes an onerous task in the absence of a […]

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The Impact of the Healthcare “Ecosystem”- Understanding the inter-connectivity between policy makers, payers and providers

14 February, 2018

Like everything else in healthcare these days, the approach pharmaceutical account management teams must take in more thoroughly understanding customer and patient needs is evolving. Rapidly.  

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