READY, FIRE, AIM, REPEAT.
The challenge of process and consistency in Strategic Account Management.
When account teams have no repeatable or consistent process to align with, all sorts of issues can impact an organization's ability to execute. Siloed thinking, missed opportunities and critical insights that never get shared.
"Only 29% of B2B customers are "engaged" with the companies they do business with. That means that 71% of your customers are not likely committed to sticking with your company, or even worse, are actively seeking to move their business elsewhere."