Today in Pharma Customer Engagement:

Complexity. New Stakeholders. Different Competition.

 

More Pain and Not Enough Gain.

 

We believe that life-science leaders are struggling unnecessarily to get customer-facing teams to execute more effectively.

 

We believe there's a better way.

 

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Pharma account management

CAN BIG PHARMA CHANGE AS FAST AS ITS CUSTOMERS?

 

Why pharma organizations struggle to execute on change management initiatives

 

Sometimes, painful change needs to happen painfully. But for too many pharma companies, there’s more pain then necessary as they seek to implement new behaviors across the organization.

 

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Pharma customer alignment
Pharma product launch

COUNTDOWN TO LAUNCH


How big pharma is coming up short on pre-launch planning.


It's time for pharma needs to re-think how they prepare for launch. From understanding stakeholder and patient needs to winning the pricing war to engaging customers more effectively, there's a whole lot more to plan for.

 

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READY, FIRE, AIM, REPEAT:

The challenge of process and consistency in account management.

When account teams have no repeatable or consistent process to align with, all sorts of issues can impact an organization's ability to execute. Siloed thinking, missed opportunities and critical insights that never get shared.

 

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Pharma account management process
Pharma healthcare ecosystem
EYES WIDE OPEN
 
Understanding customer and patient needs at the ecosystem level
 
Like a hammer looking for something to nail, too many pharma teams rush to push solutions without better insights on how their customer stakeholders are influenced by others in the healthcare ecosystem.
 
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