Industry-Specific Customer Engagement Training and Solutions
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The healthcare landscape has changed. The accounts and stakeholders your teams are calling on are now part of a connected "ecosystem."

 

What does this mean for Pharma account management? Influence on decision making patterns is coming from all directions. Top performing account teams have their "eyes wide open" when conducting due diligence on accounts, opportunities and stakeholders with careful consideration for whose influencing who in the ecosystem.

 
 
ecosystem

 

3 Trends Driving an Ecosystem Approach for Pharma Organizations

The global healthcare landscape has morphed into something unrecognizable only a few short years ago. And while many changes are regional in nature, there are a few key trends shared by payer, provider and policy maker entities worldwide:

 

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Technology & Data

From wearables to smart pills to the role of big data and AI in commercial marketing and sales decisions, it's a digital healthcare world we're moving into. 

 Healthcare Consumerism

Patients are more empowered then ever before and it's affecting how account stakeholders are driving strategies around it.

 Consolidation

The pace of M & A activity is quickening. The lines between payer and providers are blurring and account strategies need a fresh perspective.

 

 

Payers influencing providers, providers influencing payers, buying groups asserting control and everyone with a watchful eye on the complexity of patient navigation.

 

What can a Pharma organization do?


Plenty as it turns out.
 
Behind all the complexity and challenges is great opportunity for those organizations ready to embrace new approaches designed to stay ahead of customer and patient needs. It requires:
 
 -  Customer-facing teams with upgraded skills and a strategic account mindset
 -  Competitively differentiated solutions and responses to customer needs
-   Process, coaching and tools to operationalize new ways of approaching stakeholders

                             

 

              "The Pharma industry is no longer being rewarded for incremental innovation and selling mostly pills."  

                                                                                                                                                                                                                                   -  PWC

 

 

Clarity can help.

With deep Pharma expertise, a comprehensive approach towards customer engagement and a global reach, Clarity can help your field teams develop competitively differentiated account strategies that bring them into alignment with today's pharma stakeholders.

 

Strategy Consulting & Change Management

  • Senior Leadership Exchange Sessions
  • Account Archetype Profiling & Segmentation
  • Healthcare Landscape Education
  • Pre-launch Planning
  • Change Management Programs

 

 

Customized Models & Content

  • Locally Tailored, Organizationally Consistent
  • Account and TA-specific Case Studies
  • Account Management Models and Content for:
    • KAMs, Reps, Market Access, Medical
    • SAMA-aligned Content & Modules

 

 

Multiple Training Delivery Options

  • Instructor-Led Live Workshops
  • Blended Learning
  • SCORM/xAPI eLearnng
  • Cloud-based Micro Learning