White Papers Blog

Valuable insights for building effective commercialization models


CIB Relationship Management during Covid-19

24 April, 2020

Step Into Their Shoes Covid-19 has hit the world so hard…and continues to hit.

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Minding the Gap – The Shift Towards Value Creation

30 October, 2015

The debate over PCP or value creation is over. Value Creation is now your main focus. You need to transition away from the use of reach and frequency models where the PCP was the main target. 

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