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Valuable insights for building effective commercialization models


The Return of the KAM

18 May, 2018

After decades in the shadows, companies are looking again at the key account management model in the hope it can help them reconnect with customers

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Eyeforpharma: KAM Prescription for Commercial Success

20 February, 2015

Over the years the pharmaceutical sales strategy has evolved. KAM is the latest strategy under the microscope. In this article read how pharma has kept up with the new age of marketing through the role of KAM (Key Account Management).

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Clarity Overview

30 May, 2014

A video overview of Clarity Engagement Solutions, Ltd. Watch a video overview of Clarity Engagement Solutions – the leading provider of consulting, training and coaching for life science and medical device field force teams.

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Eleven Insights on the Future of Care Management

1 September, 2013

Hospitals and health systems need to focus on care management to reduce avoidable health care spending. Providers will assume a financial risk for health care utilization. This will be assumed at some stage if not imminent. Read More for our 11 insights on the future of care management.

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Eyeforpharma: Key Account Management – Silver Bullet or Kamikaze

30 July, 2013

Marie Crespo asks whether we’ve truly understood, and fully adopted a true key account management (KAM) strategy. Marie lays the basics of Key Account Management bare.

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Harvard Business Review Article: How to Solve the Cost Crisis in Health Care

30 March, 2013

We’re measuring the wrong things in Health Care the wrong way. The biggest problem with health care isn’t with insurance or politics.

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