We have successfully implemented the 4 Zones™ System in leading pharmaceutical companies such as Novartis, Bayer, Novo Nordisk, Abbvie, Alcon, Sandoz, BMS, Sanofi, Teva and UCB.
We offer a total solution that focuses on not only how this change affects customer-facing roles but also how it integrates the efforts of marketing, HR, operations, legal and other impacted business units within the company.
I am interested in finding out more about how our account teams can have smarter customer conversations leading to better results.
We know that trying to memorize a bloated, complex process often leads to confusion and frustration. Yet most training programs require participants to absorb and retain large quantities of curriculum ahead of achieving any measurable results.
That’s where Clarity comes in.
Since 1999, we’ve been helping our clients tailor The 4 Zones™ of Customer Engagement to the specific account management business processes most relevant to each customer-facing team and the account segments they are calling on. The result? Learning that has stickiness and behavior change towards building strategic B2B relationships that last.
Click on the graphic to the right for a brief overview of the 4 Zones™ of Customer Engagement, the most comprehensive and flexible approach towards key account management available today.
We also believe in “flattening out” the learning curve by leveraging our mobile apps for pre-work and post workshop continuous training and coaching.
Click on the graphic to the right for an overview of HOW Clarity helps your customer-facing teams make the shift from tactical to strategic account management.
Consultation with cross‑section of internal stakeholders, including: Sales and sales management, Marketing, Training, HR and Legal to assess challenges and opportunities leading to tailoring 4 Zones™ System to each account segment.
Bespoke research with subject matter and sector-leading experts to create custom case studies focused on client market opportunities by account segment.
Development and testing of tailored Collaborative Account Planning tool to include assimilation of existing processes. Clarity’s Account Planning tool supports a unified AM process, consistent planning, team collaboration and SFDC/Veeva Integration.
Dissemination of customised 4 Zones™ System Onboarding to participants to set the foundation for the 4 Zones™ of Customer Engagement prior to training. Participants download their custom case study and can submit challenge pre‑workshop for review and inclusion at the workshop.
Interactive, team‑based live two day workshop to establish the framework of the 4 Zones™ of Customer Engagement. Both the usage of a custom case study AND live accounts are a core part of the learning approach and focuses on specific client market requirements.
Immediate, continuous 4 Zones™ System learning and diagnostic coaching on any PC, Apple or mobile device. The 4 Zones™ App contains unique deep dive zone content & tools provides best practice publications and delivers diagnostic account troubleshooting.
Real-time detailed reporting of post training activity including challenge submission & response service and analysis of content usage. Access to Master Coaches for “spot training” and coach-the-coach development based on post-training analysis.
Clarity’s proven 4 Zones™ of Customer Engagement can be rolled out company-wide. We’ll work with you to develop a long‑term implementation plan to deliver a targeted, consistent programme for every account segment and market.